2025
OngoingKnowThyself360 — An AI environment built for a team that doesn't have a full design department
KT360 is an early-stage AI startup. The brand had to look nothing like AI — playful, human, deliberately distinct. The harder problem: no designer on the team. We encoded the brand into the environment. Rules, component specs, and motion patterns live as files an AI can read, check, and enforce. Marketing writes a blog post, a developer ships a page — both come out looking like the same hand because the rules do the work.
Role: Freelance Designer & AI Builder
Contribution: Brand strategy, Visual identity, Design systems, AI environment design, Prototype infrastructure
Dark
Visual IdentityPlayful, human, deliberately distinct — so the brand reads as a person, not as a model.
✓Button color|--color-primary
✓Font size|text-xs token
✓Corner radius|rounded-md token
rules/ enforcing consistency
Rules as FilesBrand rules, component specs, and motion patterns written as files the AI reads — so an agent catches the off-brand button before a human has to.
✓Deployedkt360-env → production
Shared Prototype EnvironmentOne codebase marketers, developers, and AI agents all open — so a blog post and a new page come out of the same place.
ColorsTypeComponents
Primary
Light
Lighter
Text
Muted
BG
Design System FoundationTokens, typography, components — so every new page inherits the brand without anyone choosing it manually.